Every facility wants programs packed with happy fitness club members. But to design a successful health and fitness program, you need a watertight plan that not only makes your customers excited to join your program, but keeps them coming back for more.
Here’s a checklist of items to tick off when you build your next personal fitness program.
Tailor your fitness program to meet your target market’s needs
First things first, it’s important to make sure your fitness program hits the mark when it comes to meeting your target markets’ needs. That’s why it’s important to figure out your target audience and their interests. Think about who is likely to enjoy your program and what they are likely hoping to get out of the program.
Once you’ve got a solid idea of your target market, it’s time to sort out the practical details. If you use Plus2, pull your membership data now. This will help you understand the behaviour of the target customers for this fitness programme. How many people like this live or work in your geographical area? How many participants can your program realistically expect to attract?
Next, is your program targeted toward people who like to hit the gym before work, during their lunch break, or after work? Is it geared toward day-time parents, young adults, or teams? This will help you decide on a programming schedule for your fitness program.
Last but not least, is your program affordable for people who might be interested? If you offer a great program, but don’t price it affordably, you’ll have trouble gaining the momentum you need from members and referrals.
Plan progressive goals for your customers
This one’s super important: Provide your program participants with meaningful goals and a sense of fulfilment. This means making sure there’s a definite sense of progression and your participants have the chance to ‘achieve goals’ throughout the program.
Choose exercises that complement each other
Flow and enjoyment are key elements of a successful fitness program. Flow means that the exercises work well together, which helps increase enjoyment. Purposefully build healthy competition and cooperation into team workouts to encourage a social atmosphere, where people feel supported by their team members.
Know and emphasise your program’s point of difference
What is the unique benefit you bring to your clients? Is it your level of service? Your expertise? The interactivity and friendly social atmosphere of your classes? Knowing what makes your program unique and worthwhile will help you market it to prospective customers.
Make sure the program feels exclusive and special
This is the final (but crucial) piece of the puzzle: Make sure your participants leave each class feeling empowered and special. This will create buzz and spread word of mouth about your fitness program, and help keep your attendance rates strong.