Leisure club customers are notoriously fickle. Have you ever had a customer joyously sign up for a membership, eager to reinvigorate their life with a much-needed change, only to have them drop off the radar and disappear for months? This is why a loyalty program is a must for any health club or leisure club [...]
At Gladstone, we’ve been lucky enough to work with many world-class gyms and leisure centres in Australia, New Zealand and the UK to increase their efficiency and increase their memberships. Over that time, we’ve learned a lot, but our favourite piece of wisdom is this: The most successful gyms and health clubs focus on more [...]
About Sydney Uni Sport & Fitness With a mission to become the leading provider for university-based sport, fitness and recreation services in the Asia-Pacific region, Sydney Uni Sport & Fitness (SUSF) caters to more than 50,000 Sydney University students, staff and the local community. SUSF had been successfully using Gladstone Health & Leisure as [...]
Are you having trouble bringing in new members or keeping members coming back? Running a successful fitness club promotion is easier than you think. Here are our best tips to market your fitness club successfully. Step 1 – Research your ideal audience The digital world offers hundreds of ways to market your fitness club online. [...]
If you find it hard to exercise during normal hours, it isn’t so difficult these days to find a fitness centre that’s always open. And providing fitness clients with 24-hour access doesn’t have to be hugely expensive or difficult. The technology is more accessible than ever. Twenty-four hour fitness centres are a relatively new phenomenon [...]
From organising fitness programs to managing budgets and overseeing staff, managing a leisure or fitness facility can be stressful. Here are seven useful tips on using Gladstone’s Plus2 to streamline your day-to-day work, including time management tips that will make your staff and members’ lives simpler. Step 1 - Streamline your debit collection process Take [...]
Ultimately, customer satisfaction and loyalty comes down to just one thing: how you make your members feel. Not only will members be more likely to stick around if they’re happy with your services, they’ll be more likely to talk you up to friends and family. So what should you be doing right now to improve [...]